Our Story

Your Trusted Choice on The Ave for Generations

Where It All Began

In 1955, Davis Optical first opened its doors. Ronald O. Davis, O.D., a graduate of the University of Washington and the Illinois College of Optometry, realized his dream of opening his own independent practice of optometry in the heart of the University District. He personally hand selected every frame, and examined the eyes of each and every patient. Through the many years, he earned a loyal following which eventually led to generations of patients returning to Davis Optical for high quality eyecare and eyewear.

Our Vision

We have always believed in the concept of comprehensive eye care under one roof. Our founder, now retired, was the first in the University District many decades ago to add an in-house lens laboratory to complete eyeglasses “while you wait”.

Our Core Values

At Davis Optical Xpress we believe in providing each and every patient with comprehensive vision care, fashionable eyewear, expert fittings by licensed opticians, reasonable prices, fast service, and a comfortable experience.


For more than 65 years, Davis Optical has proudly served generations of patients at its same location on “The Ave.” The technology in our laboratory is state of the art. We complete most eyewear prescriptions within an hour and have a wide selection of eyewear for you to choose from.

Ever since our establishment, our team is committed to providing extraordinary, personal service. Know that our licensed on-site optometrists genuinely care about your vision. When our licensed opticians personally fit you with your finished eyeglasses, you become part of the Davis family.

Socialize with Us!

Our University store is celebrating its 65th year in the University District right across from the University Book Store. Reach out to our staff today to learn more.